An ad campaign developed at J. Walter Thompson New York for The News Literacy Project to fight the issue of fake news. We created a custom font that turned all the letters sideways, to emphasize the idea that readers need to take more time to decipher the meaning of headlines rather than just assuming what it says. The campaign ran prominently in print publications and online for both liberal and conservative news organizations. Posters, downloadable apps, and a custom font were also created.


The campaign was shortlisted at 2017 Cannes, as well as featured in the 2017 Communication Arts Design Annual.










Branding and business cards for New York's first female certified cicerone.

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Promotional screenprint posters for an entertainment law firm. Illustration and screenprinted by hand in a 3-color palette.

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Book cover designs for a Georgian publisher. The objective was to create a highly recognizable look, adapted from the existing design, that could work as a series.

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Poster for music concert.

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Advertising campaign for the New York City landmark above Rockefeller Center. Components included magazine and newspaper ads, environmental graphics, web banners, taxi/bus covers, and street kiosks.

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Rebranding proposal for a modern art museum. Guiding principles were highlighting the featured work while pulling emphasis away from the building's unique architecture, as well as the credo, "Discovering Different Perspectives".

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Menu cover redesigns for the seafood chain. Emphasis was placed on creating a more elegant dining experience and moving away from typical plated food photography.

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Branding for an acting school that caters primarily to children.

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Proposed design for the car company's product catalog, aiming for a more luxurious and aspirational aesthetic.

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Baby shower announcement and invitation.

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Branding campaign for a New York City real estate developer. Elements included an identity, stationery, sales kit, brochure, and various print/web components.

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Packaging for various music events hosted in Brooklyn, NY.

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Invitation for the annual fashion event highlighting up-and-coming designers in the field.

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Branding and stationery set for a cafe.

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Gallery opening announcement poster.