STEVEN LAO
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Brand Identity

Brand identity

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Client

Mei Reve

Description

To effectively target tourists, particularly from Asia, the app’s identity blended familiar elements with a unique mascot. The design strategically integrated the iconic map marker with the app’s panda character, resulting in a friendly and approachable brand that facilitated intuitive navigation and engagement.

 
 

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Client

Rohde Brothers

Description

The butcher shop’s branding aimed to evoke a personal and rustic aesthetic, reflecting its artisanal approach. A stylized butcher knife was chosen as the central symbol, effectively encapsulating the shop’s core offerings and craftsmanship in a single, impactful visual.

 
 

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Client

WFT, LLC

Description

Designed as a blackjack learning platform, the app teaches users strategic decision-making based on probability and percentage calculations. The app’s visual approach prioritizes clarity and boldness, rejecting typical gambling visuals and skeuomorphism for a clean, modern, and distinctive identity.

 
 

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Client

The Clearance Lab

Description

To resonate with a film industry audience, the logo utilizes industry-specific imagery. A film reel canister provides a clear visual anchor, while the subtle inclusion of a play button icon reinforces the brand’s role in film-related activities.