help me decide
Help Me Decide experience, interior page
Client
Comcast
Role
Senior Art Director
Description
Comcast’s Xfinity online shopping was an overwhelming and complicated experience, leading to customer frustration. Our team created Help Me Decide, a user-friendly platform that simplified the selection process using clear, direct questions— eliminating industry jargon. Its clean, minimal design fostered confidence and informed decision-making.
Rapid prototyping and iterative user testing ensured swift validation and design updates within a single cycle, delivering a streamlined and effective solution.
Help Me Decide experience, interior page
Results
Help Me Decide launched in two test markets and, due to its overwhelmingly positive results, was fast-tracked for nationwide release within two weeks.
The impact was immediate: Xfinity saw a 52% increase in sales conversion over regular traffic, and a remarkable 87% surge in video order volume— a critical metric for Comcast.
The success has prompted Comcast to pursue deeper integration of Help Me Decide throughout the entire Xfinity shopping experience.
Help Me Decide experience, interior page
Help Me Decide experience, suggested offer page
Default experience for choosing product offerings
Help Me Decide, mobile version
Credits
Nina Dinoff, creative director
Brent Caswell, sr associate/user experience
Kate Ünver, copywriter
Pramod Rao, digital product manager
Shoshana Pfeiffer, associate director/project management
SapientRazorfish, digital agency
Comcast, client