Making anew
Polestar Making aNew, landing page
Client
Polestar
Role
Senior Digital Designer
Description
To introduce a new electric vehicle brand, Code D’azur collaborated with The Wall Street Journal to produce a video series starring Oscar Isaac.
Our task: design a distinctive web experience that showcased the videos and enhanced their narrative. We pushed beyond the brand’s typical style, focusing on dynamic animations and transitions.
Because video content was developed concurrently, meticulous planning was crucial to ensure seamless integration. We also delivered bespoke, animated infographics for each episode, demonstrating our ability to craft engaging visuals under pressure.
Video demo of the Making aNew site
Results
Making aNew was initially crafted for North America, but its exceptional reception led to global demand from other Polestar markets.
The site’s impact was undeniable: over 80% of viewers engaged with the video content, watching at least 30%, and a significant 4% explored the vehicle customization, with 1% fully configuring their own Polestar. This project proved its ability to captivate and convert.
RECOGNITION
FWA, site of the day
FWA, mobile of the day
Webby, best responsive or adaptive design
Webby, best use of video or moving image
Animated transitions between Episode Title screens (desktop and mobile shown)
Polestar Making aNew, interior page (video player element shown)
Polestar Making aNew, interior page (infographic element shown)
Polestar Making aNew, site structure
Credits
Jordi Romkema, managing director of code d’azur, Austin
Jeroen Thissen, creative director
Priscilla de Gier, design director
Jason Mitten, executive producer, Austin
Fons Hofhuis, executive producer, Amsterdam
Brittany Crocker, ux designer
Tina Bozsik, jr ui designer
Leeza Dennis, ux writer
Leon van den Berg, motion designer
Rick Ootes, lead developer
Mark Ootes, front end developer
Christopher Martin, front end developer
code d’azur, agency
Polestar, client