STEVEN LAO
pr_clearancePoster02.jpg

More Work

More Work

Screenprint poster

Screenprint poster

Client

The Clearance Lab

Role

Designer, illustrator

Description

To create a lasting impression with The Clearance Lab’s entertainment industry clientele, a promotional poster was developed that directly connects to their field.

The design employs an illustrated, three-color, screen-printed aesthetic, drawing inspiration from classic movie poster genres and injecting playful references to 1970s space opera, resulting in a visually compelling and industry-relevant piece.

 
Poster closeup

Poster closeup

 

Xfinity website module, with Sketch panel of overrides

Xfinity website module, with Sketch panel of overrides

Client

Comcast

Role

Senior Designer

Description

A streamlining initiative was undertaken to simplify the Xfinity website UI Kit, which had become overly complex. A system was developed to optimize file organization and workflow.

This methodology utilized nested symbol libraries, cloud-synced shared parent files, and modular design with override-able elements. A complete file overhaul was conducted to consolidate, organize, and deprecate redundant assets.

The outcome was a more manageable UI Kit, enabling faster updates, improved team oversight, and streamlined onboarding for new users.

 
Type styles artboards

Type styles artboards

Sketch type style panel, nested organization

Sketch type style panel, nested organization

 

Cover and how-to

Cover and how-to

Client

Conde Nast

Role

Designer

Description

The transition to digital publication for Condé Nast required a fundamental rethinking of content and design across its portfolio.

For Bon Appétit, this meant redesigning the layout for tablet compatibility, in both landscape and portrait orientations, and prioritizing interactive and dynamic features.

The in-house team focused on developing engaging user experiences through the strategic integration of sound and video, and by creating intuitive content discovery methods, all while staying true to the publication’s signature aesthetic.

 
Sample interaction page

Sample interaction page

Sample interaction page

Sample interaction page

 

Print poster

Print poster

Client

Belcourt Theatre

Role

Designer, illustrator

Description

This two-color silkscreen print was commissioned as a limited edition concert poster for a Nashville venue. The design’s simplicity and striking imagery were employed to create a memorable promotional piece.

 
 

Print invite

Print invite

Role

Designer, illustrator

Description

This baby shower invitation features a custom illustration that celebrates the mother-to-be’s affinity for hearts. The design creatively incorporates numerous heart motifs, adding a personal and whimsical touch to the invitation.

 
 

Digital catalog pages

Digital catalog pages

Client

Banana Republic

Role

Designer

Description

The clothing retailer’s digital catalog required adaptive layouts that could seamlessly transition between portrait and landscape orientations.

A modular design system was developed to ensure technical functionality and maintain consistency, while simultaneously achieving an open and organic visual style.

 
Digital catalog page

Digital catalog page

Digital catalog page

Digital catalog page